“Alarf has always and will always be about a world that brings forth a light of the untoward through mediums that are not yet clear to the outer most quartet of one’s ability to seek osmotic understanding.”
What does it mean you may ask? It's all in the eye of the beholder.
Every company has a mission statement. Most of them are corporate nonsense dressed up to sound meaningful. We thought we’d skip straight to the end and make ours openly, proudly, deliberately gibberish — because really, we just want to make and sell good t-shirts. No osmotic understanding required.
100% cotton. Sizes S–3XL. A uniquely funny NZ gift for anyone who’s ever sat through a brand strategy presentation.
